Since the new digital channels have come on line we get
three new channels to watch. They all have very old shows or campy locally
produced shows that are frankly pretty sad. There are a scant few old shows I
do watch, MASH being one of them. One thing that distresses me about all three
channels is the commercials they show.
Typically commercials are geared to what the sponsors
feel is their target audience. That makes sense to me. My problem is the
commercials on the new channels are either geared at student loan non-payers or
people who use payday loan companies or people who do not pay the taxes they
owe or for lawyers who attract people to sue insurance companies and pharmaceutical
companies. It makes me wonder who they think I am. I get the feeling the
sponsors think their audiences are all near-do-wells.
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